Press Event: New Balance Launch in The Dubai Mall

New Balance_Waichings Wall-05

It is really fascinating to know that athletic & sport brands are crowding malls in the UAE. And why not? Considering most of us prefer to opt the fitness route. One such global brand that hit the shores of Dubai is ‘New Balance’.

New Balance_Waichings Wall-07

As far as I can remember, my memory of this brand is associated with a pair ‘necessity shoes’ and that’s what made New Balance what it is today. The brand has grown universally due to its high quality produce, comfort and minimal styling. It’s your best friend kind of shoes, which to me, is more of a daily necessity.

New Balance_Waichings Wall-02

New Balance_Waichings Wall-06

New Balance is currently retailing at the ‘Athlete’s & Co’ store in The Dubai Mall and I had an awesome time at the brands launch. With local RJ Kris Fade hosting the event, which was attended by England’s Cricket Team, popular Dubai Fashion Bloggers, Style Influencers, press and sports enthusiasts.

New Balance_Waichings Wall-10

New Balance_Waichings Wall-01

Full house – is how I’d like to describe the event. And of course if you were a fitness enthusiast, sports lover this would be a fabulous brand to be associated with.

New Balance_Waichings Wall-03

I also picked up my all black New Balance kicks, which are drop dead gorgeous and I’m gonna be walking in them this season. Athlete’s & Co and New Balance are both part of the Apparel Group.

New Balance_Waichings Wall-06

New Balance_Waichings Wall-04

You guys need to check out this cool brand and pick up your new kicks until stock lasts.

New Balance_Waichings Wall-08

More emails please if you have any questions… XO XO





Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.