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Life is a beautiful sport” was the inspiration behind the revamped Lacoste store at Mall of the Emirates. The founder of the brand Rene Lacoste believes life is a sport and it takes courage and dedication to perform any sport, which is similar to our way of living life.

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Recently I checked out the newly renovated Lacoste store at the press launch and I am glad I made it. The brand also launched its new Fall/Winter 2015 Fashion line along with the Lacoste footwear and leather goods etc. The store was gorgeously decorated in the brand’s custom white and oak colours dawning every corner of the store. It also boasted a dedicated polo bar, kids wear, footwear, handbags and other accessories.

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I fell in love with this beige bomber jacket from the brand. I guess I need to get back to pick up this brilliant piece. Fellow Dubai Fashion Bloggers, Press had a great time enjoying customized drinks and bites with Lacoste branding. Before I forget to mention this the branded macroons were really good.

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True to the brand’s philosophy Lacoste is a legendary fashion brand and I kind off relate to it a lot. As a kid I reckon my dad wearing crocodile on his shirts as long as I can remember and I always asked him about it. Later that I came to know that it was pure branding but the only reason he wore Lacoste Polo’s is because he found it extremely comfortable and simply loved the colours. I hope to continue the legacy.

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Tell me why you love the brand LACOSTE? I’d love to hear your tale.

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Website: Lacoste International



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